Key Highlights
- Instead of focusing on rising profits or attractive valuations, such stocks are often driven by hype coming from social media, online forums, or other areas.
- That has fostered considerable speculation and volatility.
- Unfortunately, buying such stocks is the antithesis of long-term investing, and they can often wipe out investors once the hype disappears.
- Kohl's (NYSE: KSS) is likely one such stock to avoid.
- Here's why.


