Key Highlights
- Yes, the Academy promises an unprecedented celebration of cinema, free from the tyranny of the three-hour broadcast window.
- But between the triumphant press releases and the think pieces about creative freedom, some practical questions remain unanswered.
- Popular on Variety Related Stories 'It: Welcome to Derry,' 'The Odyssey' and '3 Body Problem': Jovan Adepo's Globetrotting Year of Scares, Science and Sea-Faring Epics How will advertising work?
- The ceremony may be free to watch, but YouTube is not a public service.
- Its business model is built on advertising, and the Oscars represents premium inventory.


