Airtel, Google partner to check spam in messages with web link

Key Highlights

• Airtel claims to have blocked a staggering 7,100 crore spam calls and 290 crore spam SMSes that has led to a huge 68.7 per cent decrease in the value of financial losses on its network through its AI enabled tools in the last 1.5 years.
• Several internet-based applications provide bulk messaging services in which senders can incorporate web links for transactions.
• “We have now partnered with Google to extend customer protection beyond the telco domain and made the rich messaging platform safer and more secure.
• We now call on the broader OTT communication platforms to work with us and make sure that customers are protected from the spam and financial fraud menace,” Bharti Airtel, Executive Vice Chairman, Gopal Vittal, said.
• Airtel said traditional mobile networks offer messaging services that operate under safety standards and telco-grade safeguards but many other non-telco communication platforms and standalone apps lack these safeguards.