Amazon cuts seller fees, again; escalates fee war with Meesho, Flipkart

Key Highlights

• “This is the segment most of our sellers are keen to grow,” he said, adding that seller response to the previous zero-commission policy from April was ‘extremely positive’.
• Amazon saw a 50% increase in new sellers joining the platform after it first offered zero commission in April, Nanda said.
• This is the second time Amazon has reduced seller fees this fiscal year, including commissions and shipping costs for ‘small sellers’.
• Amazon India does not have a formal definition of a ‘small’ seller in India, Nanda said, but such sellers tend to operate from home or a small unit in a single city or area and store their goods on their premises rather than at an Amazon fulfilment centre, he said.
• These sellers constitute 70-80% of Amazon’s 1.7 million seller base in India, Nanda added.