Amazon India slashes seller referral fees in retail growth push

Key Highlights

• The new structure, effective March 16, ⁠covers more than 125 million products, Amazon said, adding that it was also reducing some shipping charges.
• "This move is designed to make selling ​on ​Amazon more lucrative and simpler, particularly ​for small businesses and ‌entrepreneurs in tier-2 and tier-3 cities," said Amit Nanda, director of Selling Partner Services for Amazon India.
• India has emerged as a crucial market for Amazon, thanks to a rapidly expanding internet user base that has fueled e-commerce growth in the world's most populous country.
• But ‌Amazon faces fierce competition in the ​region from Walmart-backed Flipkart and the ​retail arm of billionaire Mukesh ​Ambani's Reliance Industries, while quick-commerce players such as ‌Eternal's Blinkit and Swiggy's Instamart have ​been grabbing market ​share rapidly.
• Amazon said in December that it would invest more than $35 billion in India by 2030, looking to expand ​its AI infrastructure, but ‌also with a focus on growing retail logistics and ​spurring small-business growth.