Key Highlights
- Apple has surpassed Samsung to claim the top spot in the global smartphone market in 2025, driven by strong sales of the iPhone 17 series.
- This marked the first time in 14 years that Apple shipped more smartphones globally than its main rival from South Korea.
- Data from Counterpoint Research shows that Apple achieved the highest year-on-year growth among the five leading smartphone brands, securing a 20 percent share of the global market.
- Apple overtook Samsung to become the global leader in the smartphone market in 2025.(AP) Apple Leads Global MarketAccording to the report, Apple recorded a 10 percent increase in sales compared with 2024.
- Analysts attribute this rise to the iPhone 17 series, launched in September 2025, as well as the continued popularity of the iPhone 16 in key regions including India, Japan, and Southeast Asia.
