Key Highlights
- Report claims brand is being 'dismantled'OnePlus may be the next big smartphone maker to call it quits. By Stephen Schenck•11 minutes ago•0••Add AndroidAuthority on GoogleRyan Haines / Android AuthorityTL;DR In the wake of losing market share to other brands, and big device cancellations, a new report suggests that OnePlus may exit smartphone production.
- This move would follow OPPO’s announcement it was restructuring Realme as a sub-brand again.
- OnePlus has yet to formally respond to the allegations, and so far we’ve yet to see these claims substantiated.
- Healthy competition in the smartphone industry is a wonderful thing, fostering innovation, pushing limits, and keeping designs interesting and fresh.
- But this is also one brutal market to find your niche in, and time after time, we’ve seen major players close up shop, even after years of operation.
