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BCCI bags Rs 270 crore AI sponsorship deal for IPL

Share FacebookTwitterWhatsAppPinterestLinkedinCopy URLTelegramEmailTumblrReddItPrintKoo NEW DELHI, Jan 20: The BCCI has secured a lucrative Rs 270 crore sponsorship deal from Google’s AI platform Gemini ahead of the 2026 Indian Premier League (IPL). Gemini’s rival ChatGPT is one of the sponsors of ongoing Women’s Premier League. “The deal is for three years and reinforces IPL’s global appeal,” a BCCI official told PTI.

BCCI bags Rs 270 crore AI sponsorship deal for IPL

Credit: Dailyexcelsior

Key Highlights

  • The BCCI had to look for a new jersey sponsor last year when the Indian government banned real money gaming platforms like Dream11.
  • Eventually, Apollo Tyres replaced Dream11 as the jersey sponsor, securing the rights for Rs 579 crore.
  • Tata Group holds the title sponsorship rights for the IPL, the world’s biggest T20 league.
  • The latest sponsorship involving Gemini indicates the growing interest of AI platforms in Indian cricket.
  • Back in November when the ChatGPT’s association with WPL was announced, BCCI secretary Devajit Saikia had spoken about the significance of the partnership.
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Sources

  1. BCCI bags Rs 270 crore AI sponsorship deal for IPL

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

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