Beehiiv Courts Larger Ad Buys With Boost to Newsletter Ad Network

Key Highlights

• “Doing a one-off newsletter buy for your favorite crypto or AI newsletter works in a silo maybe once or twice,” says Tyler Denk, the company’s co founder.
• “We’re kind of playing this, like, massive middleman of being able to drive results for advertisers, and then obviously publishers getting paid a ton of revenue from this as well.” Related Stories 'Rise of the Conqueror' Sells to Well Go USA as Capture Closes Multiple Deals on Historical Epic (EXCLUSIVE) ‘The Masked Singer’ Season 14 Premiere Reveals Identity of Googly Eyes: Here Is the Celebrity Under the Costume The company has hired Andrew MacMannis, naming him vice p[resident of ad sales and customer success, and assigning him to focus on brand and agency partnerships.
• Beehiiv also intends to double the size of its ad solutions team across other functions.
• Popular on Variety Beehiiv says its ad network pays more than $1 million per month to its publishers across the platform, supporting newsletters ranging in subscriber bases from from 1,000 to more than one million.
• Creators don’t have to accept Beehiiv’s ads, says Denk.