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- (L-R) Rebel Wilson & Taylor Swift “GUDEA found a significant user overlap between accounts pushing the Swift “Nazi” narrative and those active in a separate astroturf campaign attacking Blake Lively,” says a data analysis by behavioral intelligence startup GUDEA of a surge in harsh online “inauthentic narratives ” around the political and cultural beliefs of the godmother of one of Lively and Ryan Reynolds’ kids and the October release of her The Life of a Showgirl album.
- “This overlap reveals a cross-event amplification network, one that disproportionately influences multiple celebrity-driven controversies and injects misinformation into otherwise organic conversations.” Watch on Deadline Seeking total damages of around $500 million, Lively claims most recently in an early November filing the online slagging of her stained her reputation, caused personal and family distress and cost her roles, on-screen, endorsement and “speaking engagement” earnings.
- As well, and perhaps getting to true heart of her December 2024-filed complaint against the Bryan Freedman-represented Wayfarer, PR firm The Agency Group, and Baldoni himself with the California Civil Rights department, there’s the matters of profits lost and royalties never earned from her previously lucrative Blake Brown Beauty products and her beverage holding company Betty B Holdings supposedly because of the online hate-on.
- Unlike Lively’s various legal actions against TAG boss Melissa Nathan, her alleged self-described “hired gun” and digital righthand man Jed Wallace, and fellow publicist Jennifer Abel, the GUDEA study doesn’t name names of who could be behind the vicious attacks on Swift and Lively respectively online.
