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Blue strip on antibiotics: Could this simple label stop India’s OTC misuse crisis?

News DeskLast Updated: 24 January 2026, 08:20 AM ISTShare India mandates blue strip on all antibiotics to combat antimicrobial resistance (AMR). Learn how this new labelling rule aims to curb over-the-counter misuse and protect public health Representational image.| Photo: AI generated. The Union health ministry has proposed new draft rules requiring all antimicrobial drugs to display a blue vertical strip on their packaging to curb over-the-counter misuse and combat the rising public health threat of antimicrobial resistance (AMR) in India. Blue strip labelling: a visual warning for antibiotic misuse In a gazette notification dated 23 January 2026, the Centre announced a draft amendment under Rule 95 of the Drugs Rules, 1945, mandating that all antimicrobial drugs—such as antibiotics, antivirals, and antifungals—bear a conspicuous blue vertical strip on the left side of the label.

Blue strip on antibiotics: Could this simple label stop India’s OTC misuse crisis?

Credit: Mathrubhumi

Key Highlights

  • The move aims to make these medicines instantly recognisable, alerting consumers and pharmacists to their prescription-only status and discouraging rampant over-the-counter (OTC) purchases.
  • Stakeholders have been given 30 days to provide feedback, after which the amendment is expected to come into force upon final publication in the Official Gazette.
  • Officials said the proposal follows consultations with the Drugs Technical Advisory Board (DTAB), the apex advisory body for drug regulations in India.
  • AMR: India’s silent public health crisis Experts warn that overuse of antibiotics is creating drug-resistant infections that could make common illnesses untreatable.
  • According to Dr Kamini Walia, senior scientist at the Indian Council of Medical Research (ICMR), “One in 10 patients admitted with infections are resistant to last-resort antibiotics.” The Institute of Health Metrics and Evaluation, Washington University, estimates that 2,67,000 deaths in India were attributable to AMR in 2021.
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Sources

  1. Blue strip on antibiotics: Could this simple label stop India’s OTC misuse crisis?

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

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