'Breweries, hotels and restaurants' - commercial revenue key in Deloitte study

Key Highlights

• Broadcast revenue and matchday income continue to take up smaller pieces of the revenue pie. AdvertisementAdvertisementAdvertisementTim Bridge, lead partner in the Deloitte Sports Business Group, said: "This year's Money League showcases the evolving commercial landscape of elite football, with clubs continuing to take greater ownership of their revenue-generating capabilities.
• It is no coincidence that the clubs in the top half of the ranking are those with the ability to focus on commercial revenue development, particularly as domestic broadcast rights plateau."There is a pivotal shift in some club business models with an increased focus on maximising the impact of their brand and their stadium assets.
• The presence of on-site breweries, hotels and restaurants is now commonplace and illustrates a strategic move to diversify income and create year-round entertainment destinations.
• This innovative approach is broadening revenue streams significantly, allowing clubs to unlock opportunities far beyond the traditional matchday experience in a drive to secure more sustainable financial futures."[BBC].