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Cadillac reveals how its $20m Super Bowl F1 livery launch video was made

Story byMotorsport photoAlex HarringtonFri, February 13, 2026 at 5:50 PM UTC·2 min readCadillac has published a behind-the-scenes video detailing how it built and launched its first Formula 1 livery reveal ahead of the 2026 season. Shown to the public during the Super Bowl, the car has since been watched by fans as it has taken part in testing in Bahrain. The American entrant will join the grid as F1's 11th team after a long and challenging process. With backing from General Motors and the Cadillac badge on its side, it was finally able to pull together the value the championship was looking for in an additional team to bring.

Cadillac reveals how its $20m Super Bowl F1 livery launch video was made

Credit: Yahoo

Key Highlights

  • Now, leaning into its American identity, it has anchored itself to the idea of going to the moon as President John F.
  • Kennedy's famous 1962 speech played over the livery reveal video. AdvertisementAdvertisementAdvertisement"This is the biggest underdog story you could imagine," CEO Dan Towriss told viewers.
  • "This is the first livery for the Cadillac Formula 1 team.
  • We wanted to bring it to the biggest stage.
  • We're showing the livery in a way that's never been done before."The car for the video was constructed and filmed in a virtual production studio, similar to that used on the likes of Disney's The Mandalorian.
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Sources

  1. Cadillac reveals how its $20m Super Bowl F1 livery launch video was made

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

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