Centre persuades delivery aggregators to take down mandatory 10-minute delivery deadline

Key Highlights

• Blinkit’s principal tagline has been revised from “10,000 plus products delivered in 10 minutes” to “30,000 plus products delivered at your doorstep.” The development comes after the delivery workers staged a nationwide strike on New Year’s Eve 2025.
• They protested the physical strain, safety risks and income instability caused by aggressive delivery timelines, and said the race to meet 10-minute targets was pushing them to take risks on the road while also limiting their ability to earn fairly.
• Reacting on the protests, the Eternal Group CEO Deepinder Goyal had defended the delivery model saying it does not encourage unsafe driving.
• He had said the delivery partners are not shown customer-facing delivery timers on their apps and are not under direct pressure to meet the 10-minute promise.
• Welcoming Mandaviya’s move, Aam Aadmi Party (AAP) MP Raghav Chadha called it a win for gig workers, saying “Satyamev Jayate.