Key Highlights
- A meeting was held with leading platforms including Blinkit, Zepto, Zomato and Swiggy among others to address concerns related to delivery timelines.
- As per the reports, quick commerce firms, such as Blinkit and Zepto, have voluntarily decided to halt 10-minute delivery claims after Minister Mandaviya raised the issue.
- Blinkit’s principal tagline has been revised from “10,000 plus products delivered in 10 minutes” to “30,000 plus products delivered at your doorstep.” The development comes after the delivery workers staged a nationwide strike on New Year’s Eve 2025.
- They protested the physical strain, safety risks and income instability caused by aggressive delivery timelines, and said the race to meet 10-minute targets was pushing them to take risks on the road while also limiting their ability to earn fairly.
- Reacting on the protests, the Eternal Group CEO Deepinder Goyal had defended the delivery model saying it does not encourage unsafe driving.
