Citi Pivots to Household Care for 2026 Favoring Newell Brands (NWL) as Inventory Destocking and Negative Comparisons End

Key Highlights

• Citi is recalibrating its focus for 2026, moving away from the bullish stance it held on non-alcoholic beverages in 2025.
• The firm now favors household and personal care stocks, citing a stronger fundamental outlook.
• This optimism is driven by the end of inventory destocking cycles and more favorable year-over-year consumption comparisons.
• Earlier on December 2, UBS lowered the firm’s price target on Newell Brands to $4 from $5.50, while maintaining a Neutral rating on the shares.
• In a research note to investors, the firm explained that it is remaining on the sidelines, seeking greater clarity on market conditions before adopting a more positive stance on the company.