Key Highlights
- James Quincey, chairman and CEO of the Coca-Cola Co., floated the idea while speaking to CNBC from the World Economic Forum in Switzerland. During the interview, Quincey said Coca-Cola views its offerings as a portfolio of different drinks instead of banking on a single product.
- COCA-COLA TO BRING BACK FAN FAVORITE AFTER FIVE YEARS — AND REACTIONS ARE MIXED When asked what the portfolio looks like, Quincey remarked that it's "more protein." "The lactose is out, and we're bringing on a lot more capacity," Quincey said.
- "If you look at the two biggest growing trademarks in the U. S.
- last year, it was the Coke trademark, basically driven by Coke Zero and Diet Coke … and [the] Fairlife Core Power protein [drink]." Future beverages could include added protein or fiber as consumer preferences evolve, Coca-Cola's CEO said.
- (iStock)Coca-Cola owns Fairlife, a brand that's surged in popularity by offering high levels of protein in its milk and protein shakes.
