Latif Sim and Timothy Oh BeLive/COL Microdrama apps are everywhere right now, and now they’re coming out of boxes. Chinese giant COL Group and Nasdaq-listed BeLive Holdings have teamed to launch what they’re calling the world’s first fully-integrated ‘Microdrama in a Box’ solution. At the Hong Kong International Film & TV Market (FilMart), they’ve opened the box on a turnkey app solution that offers “enterprise-grade SaaS infrastructure with access to the largest curated microdrama catalogue globally.” In effect, that means companies can buy a microdrama app off the shelf with content to offer on day one.