College Football TV Ratings: Big Ten Championship draws record viewership, tops SEC

Key Highlights

• ABC drew 16.9 million viewers on average for the standalone game on Saturday afternoon, becoming the third-most SEC title game ever as the Bulldogs secured a first-round bye in the College Football Playoff. More on ABC’s conference championshipsABC had four marquee conference title games between Friday and Saturday while looking to continue its dominant run in TV ratings this college football season.
• The American Conference title game between Tulane and North Texas was effectively a CFP play-in game on Friday night as the Green Wave brought home the title.
• That matchup averaged 2.4 million viewers. AdvertisementAdvertisementAdvertisementThen, the stage was set for Saturday as ABC aired a tripleheader of conference championships.
• Texas Tech cruised past BYU once again as the Red Raiders brought home their first Big 12 title in the early game on Saturday.
• An average of 9.0 million viewers tuned in – the most for the game since 2022 – as Texas Tech blended big plays with staunch defense to get the 34-7 win at AT&T Stadium in Arlington. Finally, Saturday night saw the ACC go head-to-head with the Big Ten Championship as Duke and Virginia squared off in Charlotte.