Story byCredits: IMAGO ©Credits: IMAGODushyant PatniSat, January 24, 2026 at 2:06 AM UTC·4 min readDana White promised disruption with his foray into the world of boxing, and fans got it, just not in the way many expected. Zuffa Boxing officially went live with Zuffa Boxing 01 on Paramount+, marking the first event under White’s long-teased boxing venture and the UFC’s new broadcast era. The production looked sharper, but as the fights unfolded at the Meta Apex in Las Vegas, another storyline began stealing attention: commercials cutting into the live action. And for a fanbase already sensitive to streaming hiccups, that didn’t land well. AdvertisementAdvertisementAdvertisementEarly on, there were positives.