Jan 7, 2026 4:00pm PT Disney+ Prepares to Embrace Microcontent in 2026 By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest Disney+ Prepares to Embrace Microcontent in 2026 12 minutes ago NBCU Says 2026 Winter Olympics Ads Have Sold Out 1 day ago ESPN’s Malika Andrews Adds Tennis to Portfolio 1 day ago See All Courtesy of Disney After testing the interest of sports fans in short-form content, Disney aims to bring brief bursts to a broader audience. The company aims to bring so-called “microcontent” to Disney+ in 2026, it announced Wednesday at CES, and in doing so joins a parade of traditional media purveyors working harder to court younger consumers who have grown more accustomed to swiping through Tik Toks, Reels and other attenuated attempts to entertain. Related Stories Box Office 'Avatar: Fire and Ash' Powers to $345 Million Globally, 'Zootopia 2' Hops to $1.27 Billion 'A Minecraft Movie,' 'Bridget Jones: Mad About the Boy' Lead U. K., Ireland Box Office to $1.45 Billion in 2025, Best Post-Pandemic Result Yet Disney first put a stake in short-attention-span theater with “verts,” or short video vignettes placed on its new ESPN streaming app that might include important game moments or pieces of commentary or analysis from various sports personalities.
