Key Highlights
- We need to learn to work with the process, rather than against it It’s believed that we have about 50,000 thoughts a day: big, small, urgent, banal – “Did I leave the oven on?”.
- And those are just the ones that register.
- Subconsciously, we’re constantly sifting through a barrage of stimuli: background noise, clutter on our desks, the mere presence of our phones. Every second, 11m bits of information enter our brains.
- Just 0.0004% is perceived by our conscious minds, showing just how hard our brains are working to parse what’s sufficiently relevant to bring to our attention. It’s no wonder you feel distracted.
- Formidable though they may be, our brains’ processing powers are a poor match for the fast-paced modern world, the constant pings of our devices and sources of distraction.



