Story byDaniel CoatesWed, January 14, 2026 at 2:40 AM UTC·2 min readA Drake Maye-inspired beer has been flying off the shelves over the last month at Stellwagen Beer Company as the Patriots make a playoff push to the Super Bowl. The brewery’s “Love the Drake” Lager was named after New England’s quarterback and a well-known sketch from the sitcom Seinfeld. AdvertisementAdvertisementAdvertisementThe beer first debuted last January after the Patriots’ disappointing season, but was reintroduced this September. After the Patriots clinched a playoff berth in December, Stellwagen’s president and founder Mike Snowdale said the “Love the Drake” Lager sales skyrocketed.“It makes me wish we brewed more of it,” he said Tuesday. “We’re just doing our best, trying to be honest and transparent.”The brewery shared videos with Boston 25 of the line outside their taproom an hour before opening Tuesday.50 cases of the lager were available to buy, but they sold out within 27 minutes. Annika Phillips, Stellwagen’s creative director and Eddie Letsche, head of sale and brand development, worked together to develop the idea.