Technology

Fashion house Valentino criticised over 'disturbing' AI handbag ads

December 2, 2025

Valentino is facing backlash for its use of AI in promotional ads for its DeVain handbag, with critics describing the visuals as 'disturbing' and 'sloppy.' The Italian luxury fashion house's Instagram campaign, part of a digital creative project, has been met with negative feedback from fans who are concerned about the implications of AI-generated content in fashion marketing.

People walk past a Valentino store in London. Mannequins dressed in luxury garments are lit-up in its window displays

Credit: Co

Key Highlights

Valentino launched a digital campaign for its DeVain handbag using AI-generated ads.
The ads have been criticized as 'disturbing' and 'sloppy' by fans.
The campaign features surreal collages of models and brand logos.
Valentino collaborated with digital artists for this project.
The Instagram post labeled the visuals as AI-created.

Sources

Fashion house Valentino criticised over 'disturbing' AI handbag ads

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

Fashion house Valentino criticised over 'disturbing' AI handbag ads

Key Highlights

Sources

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