Story byCornell BarnardSun, February 8, 2026 at 2:50 AM UTC·2 min readAs the world's eyes turn to the Bay Area this weekend for the big game, the first-of-its-kind Super Bowl LX Innovation Summit has also been taking place. It's a collaboration between Silicon Valley leaders and the NFL. Improving player safety and enhancing the fan experience were big parts of Friday's tech talk. AdvertisementAdvertisementAdvertisement"How do we make the facemask and helmet work together, so it's safer for the player?" said NFL Commissioner Roger Goodell. Goodell is challenging Silicon Valley innovators to improve player safety in football by creating a safer helmet and facemask."Fifty percent of concussions involve facemask interaction. How can we make that mask more effective?" Goodell said. SUPER BOWL 60: Get live updates hereA challenge Goodell knows the Bay Area can achieve, one reason why this first-ever Super Bowl Innovation Summit is happening near Moscone Center."We gather at the intersection of sport, community culture and technology at a time when it's being redefined in real time," said Zaileen Janmohamed, president and CEO of the Bay Area Host Committee. AdvertisementAdvertisementAdvertisementMeta's CTO Andrew Bosworth said AI is already changing the game."The real breach will happen when we cross the threshold of getting AI involved in refereeing.