Flexible ticket pricing revives midweek cinema visits, but there’s a catch

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• Subscribe now NEW DELHI : Audiences are lapping up weekly ticket offers priced as low as ₹99, at least for films with strong word-of-mouth, providing a stamp of approval for the idea that reasonable pricing can lure large segments back to cinemas.
• Multiplex chains and independent theatres that introduced weekly offers such as “Blockbuster Tuesdays" in 2025 recorded higher-than-usual footfalls, especially for mid-budget, non-star titles.
• However, these offers haven’t helped films that had little going for them to begin with, reinforcing the view that content must sell itself.