Friday Pickleball Partners with YouTuber Kyle Koszuta to Boost Performance Paddle Push

Key Highlights

• His arrival strengthened Friday’s content-driven approach while also lending credibility to its expanding product line aimed at high-level competition.“I was surprised to see how invested and intentional their R&D process looked,” Koszuta said.
• “Their team really cares about the products they launch and spends months testing and iterating to make sure they’re perfect.”As part of its expansion, Friday submitted its paddle lineup for UPA-A approval and was set to introduce a full-foam paddle that Koszuta will use as his primary paddle going forward.
• Founder Jake Triplett said the company recognised it could not immediately compete with industry leaders but aimed to establish itself as a serious mid-size performance brand.“Five years from now, there’ll be only a handful of companies making pickleball paddles,” Triplett said, outlining Friday’s long-term vision.
• “We want Friday to be one of them.”Friday’s strategy relied heavily on content creation and community engagement.
• “Friday is very much a content-heavy brand.