Key Highlights
- Now is when those physical tokens have been swept away by WhatsApp stickers, animated e-cards, and Instagram stories, with technology altering the emotional quotient of Gen Z.
- “The culture of exchanging greeting cards and physical gifts has given way to the convenience of instant messaging.
- Now, youth spend less money on such sentiments,” says Angelina Rachel, a college student.
- Vendors selling Christmas cards are also no longer able to drive sales as they did before.
- Now, people spend less on such items, preferring to invest in practical goods.
