Georgia announces Glory Glory third-party NIL initiative

Key Highlights

• The “Red” level starts at $20 per month, “Black” is $75 per month and “Silver” – the highest level – is $150 per month.
• Annual memberships are also available for $215 per year for Red, $810 for Black and $1,620 for Silver.“Glory Glory will give Bulldog fans one-of-a-kind, behind-the-scenes access that is critical in telling the stories of our student-athletes and coaches,” said Georgia athletics director Josh Brooks in a statement.
• “This platform creates new ways for our passionate fanbase to participate in building a sustainable, impactful future across all 21 of our programs.”Georgia’s Classic City NIL collective shut down last year, three years after its 2022 launch.
• While Glory Glory is not considered a “collective,” it still provides third-party NIL opportunities for UGA athletes.
• The organization also plans to help facilitate partnerships between brands and athletes, according to the announcement. AdvertisementAdvertisementAdvertisementGlory Glory’s model also appears similar to Yea Alabama – Alabama’s third-party NIL initiative which also does not consider itself a collective.