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Hollywood Chamber of Commerce Says Sydney Sweeney Did Not Get Permission to Hang Bras on Hollywood Sign

Jan 26, 2026 10:01pm PT Hollywood Chamber of Commerce Says Sydney Sweeney Did Not Get Permission to Hang Bras on Hollywood Sign By Jack Dunn Plus Icon Jack Dunn Latest Jon Stewart Slams Republicans for Claiming Liberals are ‘Gaslighting’ the Trump Administration About Minneapolis ICE Shooting: ‘We’re Gaslighting You?’ 48 minutes ago ‘The Odyssey’: Travis Scott Appears in New TV Trailer for Christopher Nolan’s Epic 1 day ago NHL Commissioner Says He Binge-Watched ‘Heated Rivalry’ in One Night: ‘It’s a Wonderful Story’ 1 day ago See All Gilbert Flores Sydney Sweeney snuck up to the Hollywood sign in the dead of night and covered it in bras without the permission of the proper authorities, the LA Times reports. The stunt was a promotion for a new brand of women’s undergarments. Sweeney posted a video of the ordeal to her Instagram on Monday night.

Sydney Sweeney at 's 2025 Power of Women Los Angeles, Presented by Lifetime at the Beverly Hills Hotel on October 29, 2025 in Beverly Hills, California

Sydney Sweeney at 's 2025 Power of Women Los Angeles, Presented by Lifetime at the Beverly Hills Hotel on October 29, 2025 in Beverly Hills, California

Credit: Variety

Key Highlights

  • In the footage, she and a small team packed a van full of unmentionables before heading into the Hollywood Hills.
  • Once at the Hollywood sign, Sweeney is shown stringing bras together and hanging them over the letters.
  • Related Stories How a Child's Voice in Gaza Forced Director Kaouther Ben Hania to Stop Everything and Make 'The Voice of Hind Rajab': 'You Can't Unhear It' 201 Films Eligible for Oscar Best Picture Consideration According to the LA Times, the Hollywood Chamber of Commerce, the organization that owns the IP rights to the iconic landmark, said the late-night operation was not authorized.
  • The Hollywood Sign Trust, the nonprofit responsible for managing the sign, also reportedly had no knowledge of the stunt.
  • Popular on Variety “Anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so,” Steve Nissen, chief of the Hollywood Chamber of Commerce, told the LA Times in a statement.
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Sources

  1. Hollywood Chamber of Commerce Says Sydney Sweeney Did Not Get Permission to Hang Bras on Hollywood Sign

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

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