Key Highlights
- In the footage, she and a small team packed a van full of unmentionables before heading into the Hollywood Hills.
- Once at the Hollywood sign, Sweeney is shown stringing bras together and hanging them over the letters.
- Related Stories How a Child's Voice in Gaza Forced Director Kaouther Ben Hania to Stop Everything and Make 'The Voice of Hind Rajab': 'You Can't Unhear It' 201 Films Eligible for Oscar Best Picture Consideration According to the LA Times, the Hollywood Chamber of Commerce, the organization that owns the IP rights to the iconic landmark, said the late-night operation was not authorized.
- The Hollywood Sign Trust, the nonprofit responsible for managing the sign, also reportedly had no knowledge of the stunt.
- Popular on Variety “Anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so,” Steve Nissen, chief of the Hollywood Chamber of Commerce, told the LA Times in a statement.



