Long Story Huff and puff: The making and stalling of India’s herbal cigarettes market Soumya Gupta , Devina Sengupta 11 min read 11 Jan 2026, 05:00 pm IST Illustration: Tarun Kumar Sahu/Mint Summary Despite regulatory aid from the ministry of AYUSH and a growing acceptance of cannabis as an addon, the growth of the herbal cigarette market has stalled since the covid pandemic ended. Can these cigarettes still become ayurveda’s next big growth driver? Gift this article This is a Mint Premium article gifted to you.
