Key Highlights
- I have a drawer full of Android phones I’ve purchased or reviewed over the years, but they’re all made by the same handful of companies. Apple and Samsung dominate the US smartphone industry, with Google and Motorola being the only other brands with significant market share.
- To be even remotely competitive with these giant players, small phone brands need to think outside the box.
- That means giving users something the big conglomerates can’t.
- It could be a niche feature, novelty design, or clever value proposition. Right now, the intriguing options in the US come from Nothing and Fairphone.
- Nothing handsets are fun, but after using the latest Fairphone 6, it’s apparent that Fairphone’s approach is what the US smartphone market really needs.
