Key Highlights
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- Subscribe now MUMBAI : As most credit card issuers chase premium experiences and luxury rewards to drive higher spending, BoB Card is betting on healthcare, wellness and insurance-led benefits to carve a niche for itself.
- With rising medical costs and changing customer preferences reshaping how credit cards are used, the Bank of Baroda subsidiary is moving away from one-size-fits-all offerings towards cohort-specific products.
- Gen Z users, women, professionals and uniformed personnel are among the key segments it is targeting through specialised cards offering healthcare, insurance and customised benefits.
- The latest example of this strategy is the recently launched women-centric Tiara credit card.
