Share FacebookTwitterWhatsAppPinterestLinkedinCopy URLTelegramEmailTumblrReddItPrintKoo MUMBAI, Jan 19 : The Indian gem and jewellery industry has long faced challenges due to the use of multiple, inconsistent, and often confusing terms to describe diamonds and their alternatives-particularly across digital and e-commerce platforms. In the absence of a single, formal standard, consumers have often been left uncertain about what they are buying. The Natural Diamond Council (NDC) welcomes the adoption of IS 19469:2025 by the Bureau of Indian Standards (BIS), a modified adoption of ISO 18323:2015 — Jewellery: Consumer Confidence in the Diamond Industry.