Jan Ashirwad Yatra Rolls Out in Assam, Setting Stage for High-Stakes Electoral Battle

Key Highlights

• The BJP, which has governed the state for the past decade, is aiming for a third consecutive term in power. Party strategists view Assam as a crucial political gateway to the Northeast, where Sarma has played a key role in building alliances with regional forces, strengthening the party’s footprint across the region. Campaign Themes, Development and IdentityThe BJP’s messaging during the yatra blends development narratives with themes of identity and security.
• Sarma has repeatedly raised concerns about illegal migration and demographic changes, issues he has emphasised since assuming office.
• He also referred to tensions during recent land eviction drives, warning against resistance to government actions. The campaign is expected to gain further momentum with Prime Minister Narendra Modi scheduled to visit Assam on March 13 and 14, followed by a major youth rally in Guwahati on March 15.
• The BJP plans to contest 103 out of the state’s 126 Assembly seats and has expressed confidence in securing a clear majority. The opposition Indian National Congress had earlier launched its “Samay Parivartan Yatra” on February 5, positioning it as a campaign focused on alleged irregularities by the state government. The Congress initiative is led by Assam Pradesh Congress Committee president Gaurav Gogoi along with senior leaders Debabrata Saikia and Rakibul Hussain.
• The party has raised questions over land transactions and alleged closure of government schools during Sarma’s earlier tenure as Education Minister. Polls are expected in April–May.