Led by Taylor Swift, U.S. Vinyl Sales Rose for 19th Consecutive Year in 2025: Luminate Year-End Report

Key Highlights

• “Over the past 12 months, we watched our industry undergo a fundamental shift as we moved away from the decade-long ‘growth at all costs’ mentality that defined the early streaming era,” Luminate CEO Rob Jonas wrote in his introduction.
• “In its place, we witnessed the rise of a more sophisticated, intentional and data-driven era in which music is defined not just by a stream but by its deep integration into the total global entertainment experience.
• As we look to the year ahead, the path to success is no longer about wide, shallow reach.
• It requires a deep understanding of how music interacts with film, gaming, regional cultures and the evolving habits of a modern audience.
• This report is designed to be your roadmap through that complexity.” Related Stories Sarah Jessica Parker Is Looking for Something New: Reprising Roles May Be the 'Most Lucrative' But It's the 'Least Satisfying' Hudson Williams' Serpent Necklace Was a Nod to His Own Snake Tattoo The report is filled with notable information and statistics, but perhaps most striking are the vinyl sales — led by Taylor Swift’s “Life of a Showgirl” — which rose for the 19th consecutive year in 2025.