Macy’s lifts sales forecast as shoppers keep spending

Key Highlights

• 1, its strongest in more than three years.
• The results appeared to reinforce a growing theme in the U. S.
• retail economy: that consumers are still willing to spend money, they're just more picky.
• Macy’s earnings statement said the lift in guidance “continues to assume the consumer is more choiceful in the fourth quarter of 2025." Consumers also turned out in droves to spend a record $11.8 billion online this Black Friday, per Adobe Analytics, with many taking advantage of a heavy round of discounting from retailers.
• Macy’s chief executive Tony Spring hinted at Macy’s also putting an emphasis on price cuts, saying: “As we enter the holiday season, we are well-positioned with compelling new merchandise and an omni-channel customer experience that delivers both inspiration and value.” The department store said its increase in sales was down to its ability to cater to all consumers, from discount hunters to those buying luxury goods, as net sales also rose sharply at its upmarket Bloomingdale’s chain.