'Melania' earns $8M opening weekend, marking best documentary debut in over 10 years

Key Highlights

• Amazon paid $75 million for the distribution rights and to market the Brett Ratner-directed film, which opened across the country this weekend and in 27 countries, making it the most expensive documentary in history, according to The Reporter.
• The first lady was also an executive producer on the project, which was produced by Muse Films, a production company the first lady launched late last year.
• MELANIA TRUMP CALLS FOR NATIONAL UNITY AS MINNEAPOLIS TENSIONS REMAIN HIGH FOLLOWING FEDERAL SHOOTINGS First lady Melania Trump walks from the stage after speaking before the premiere of her movie "Melania" at The Kennedy Center on Thursday.
• (AP Photo/Allison Robbert) The strong box office showing was thanks mainly to Americans over 55 years old, who made up 78% of ticket buyers, and especially women over 55 who were 72%, according to The Reporter. Theaters in rural areas also brought in an outsize 46% of the weekend draw, which is unusually high for an opening.
• Florida, Texas and Arizona were the top ticket-selling states.