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- Subscribe now Dream11, the fantasy gaming giant with 250 million users, is rewriting its playbook.
- It now looks to recast itself as a sports entertainment platform, betting on India’s rising ‘watch-party’ culture, where fans stream matches, interact and hang out online.
- The shift from fantasy gaming to live, creator-led engagement comes after the real-money ban gutted its core business, pushing the firm to reinvent itself as a place where viewers watch with influencers, as sports viewing becomes more social.
