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Mint Explainer | India’s advertising pivot: What changed in the past year

December 22, 2025

Mint Explainer Mint Explainer | India’s advertising pivot: What changed in the past year Vaeshnavi Kasthuril 4 min read 22 Dec 2025, 05:07 pm IST The latest surge reflects digital’s evolution from a supplementary medium to the primary growth engine for advertisers, particularly in e-commerce and services-led categories. Summary In 2025, India's digital advertising market grew 149%, driven by e-commerce, while TV ads fell 10%. What’s driving this change, and what does it mean for brands, media platforms, and advertising agencies?

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Key Highlights

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Subscribe now India’s advertising market has undergone a decisive shift over the past year, with digital platforms emerging as the dominant growth engine while television advertising is losing momentum.
Latest data from TAM AdEx shows a 149% surge in digital ad impressions from January to September 2025 compared to the same period last year.
This marks a sharp turnaround from the relatively stagnant growth of just 7% seen throughout 2024.

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Mint Explainer | India’s advertising pivot: What changed in the past year

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

Mint Explainer | India’s advertising pivot: What changed in the past year

Key Highlights

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