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Morgan Stanley Boosts Apple (AAPL) Target, Sees Upside From Pricing Power and AI

Morgan Stanley Boosts Apple (AAPL) Target, Sees Upside From Pricing Power and AI Ghazal Ahmed Mon, December 22, 2025 at 1:45 AM GMT+5:30 1 min read AAPL Apple Inc. (NASDAQ:AAPL) is one of the AI Stocks on the Market’s Radar. On December 17, Morgan Stanley raised its price target on the stock to $315.00 from $305.00 while maintaining an Overweight rating.

Morgan Stanley Boosts Apple (AAPL) Target, Sees Upside From Pricing Power and AI

Credit: Yahoo

Key Highlights

  • According to the firm, the new $315 price target reflects an “unchanged 32x multiple on our new FY27 EPS of $9.83 (up from $9.55).” Earnings expectations for FY27 were raised on higher revenue from price hikes, a slightly higher iPhone shipment forecast, despite lower gross margins and an unchanged opex trajectory.
  • Overall, the firm remains confident in Apple’s pricing power and AI investment payoff.
  • “3% upward revision to FY27 EPS is a function of (1) 130bps lower gross margin due to higher memory input costs, (2) 5% higher revenue to reflect price hikes due to commodity cost inflation, and a slightly higher iPhone shipment forecast assuming 0.1- year Y/Y replacement cycle elongation, and (3) a largely unchanged opex trajectory that is elevated vs.
  • historical seasonality given incremental investments in AI.
  • As such, we remain Overweight-rated with a 14% risk-adjusted risk/reward and a 1.6 bull-to-bear skew.” Apple is a technology company known for its consumer electronics, software, and services.
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Sources

  1. Morgan Stanley Boosts Apple (AAPL) Target, Sees Upside From Pricing Power and AI

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

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