Story bySteve JonesContributorThu, January 8, 2026 at 5:47 PM UTC·8 min readThe sweet spot of the start of the holiday season, the turn of the new year and the fast lane to the All-Star break is one of my favorite parts of the NBA regular season. This is a stretch that truly tests a team’s identity. The league knows who they are, and they have to find ways to consistently produce. For rookies, around this time of year you start to feel the impact of what they’re bringing to their team every single night.