New soccer media company confident it can cultivate a captive U.S. audience

Key Highlights

• Kickback Soccer Media targets American soccer fans with three platforms: traditional coverage, fan engagement, and World Cup content.
• The company relies on licensing deals, brand partnerships, and direct-to-consumer revenue instead of subscriptions.
• The launch coincides with the rising popularity of soccer in the U. S. and the upcoming World Cup.
• John Parker, a key figure in the company, aims to retain new soccer fans after the World Cup.