No more '10-minute delivery': Blinkit drops claim, Swiggy, Zepto likely to follow

Key Highlights

• Blinkit has removed its '10-minute delivery' claim from all platforms.
• The company's tagline has changed to emphasize delivery of 30,000+ products.
• The decision was prompted by concerns from the Union Ministry of Labour about worker pressure.
• Discussions between Labour Minister Mansukh Mandaviya and quick-commerce firms led to this change.
• Other companies, including Swiggy and Zepto, are expected to adopt similar changes.