Key Highlights
- Farooq Abdullah, J&K Deputy CM and Ritu Singh.
- The heritage bungalow was transformed into a museum-style installation space, featuring immersive rooms dedicated to the brand’s collaborators and sponsors, including AM/NS India, Jindal Pipes, Rashmi Metaliks, Talla Jewellers, Soho Salon, Tallow. in, DeVANS, Jammu & Kashmir Bank and Sapcon Steels.
- Conceived as a living museum the bungalow transformed into a multisensory archive of heritage revival.
- The air carried a gentle rhythm of OM chants, while natural fragrances of orange peels, cloves and wood bark quietly perfumed the artistic rooms, composed in what the brand calls its own ‘October language.’ A live loom installation and a revived 16th century real silver hand block printing technique were demonstrated in open view.
- Under soft light, a restored piano, sculptural textile works and fable inspired installations from the Panchatantra created a poetic setting for the October collection on display.
