Key Highlights
- At CES 2026, the company confirmed the shortage is already raising costs and admitted it’s actively considering repricing products to match the new reality.
- DRAM and storage power everything from phones to fridges, but AI servers are buying it in bulk, leaving less for consumer devices.
- Samsung just issued a warning that’s hard to miss.
- The huge demand for memory chips — driven by AI data center buildouts — is squeezing supplies so tightly that prices across the electronics world are set to climb. At CES 2026 in Las Vegas, Samsung’s global marketing head, Wonjin Lee, made it clear that shortages in memory supply are real, and they’re already nudging costs upward, Bloomberg reports.
- While the company doesn’t want to pass those costs straight to shoppers, Lee admitted that Samsung is starting to consider “repricing” its products to reflect the new economics.
