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Spread of ‘Misinformation and Disinformation’ Complicates the Recovery From L.A. Wildfires, Jacob Soboroff Says in New Book

January 7, 2026

Jan 7, 2026 7:01am PT Spread of ‘Misinformation and Disinformation’ Complicates the Recovery From L. A. Wildfires, Jacob Soboroff Says in New Book NBC News correspondent reports on the 'incineration' of his hometown in 'Firestorm: The Great Los Angeles Fires and America's New Age of Disaster' By Cynthia Littleton Plus Icon Cynthia Littleton Business Editor @Variety_Cynthia Latest LISTEN: Why Female Cinematographers are Poised for Triumph This Awards Season 20 hours ago Veteran Talent Agent Adam Schweitzer Joins WME From CAA 22 hours ago LISTEN: 2025 Ends With Bountiful Box Office; Industry Predictions for 2026 2 days ago See All Michael Buckner Jacob Soboroff will never forget the feeling he had as he rushed out of the NBC News’ Los Angeles bureau on the afternoon of Jan. 7, 2025, as word began to spread of a devastating fire in the area where he grew up in Pacific Palisades.

Jacob Soboroff NBC News Palisades fire

Credit: Variety

Key Highlights

The veteran correspondent and author volunteered to go the chaotic scene because of his personal connection and familiarity with the area.
Within 48 hours, his childhood home and most of what he remembered from his youth in the 1980s and ’90s had been reduced to ashes and rubble.
Related Stories Dwayne Johnson Gives Emotional Speech at Variety Palm Springs Brunch: ‘We’re All Going Through it Right Now’ Guillermo del Toro: Saying 'Art Is Not Important' Is 'Always the Prelude to Fascism' Soboroff turned his in-the-moment reporting into the basis for a book that chronicles the extraordinary events of Jan.
7 and Jan.
8, which left more than 6,800 homes and buildings in the Palisades and Malibu area.

News jacob soboroff LA Fires

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Spread of ‘Misinformation and Disinformation’ Complicates the Recovery From L.A. Wildfires, Jacob Soboroff Says in New Book

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

Spread of ‘Misinformation and Disinformation’ Complicates the Recovery From L.A. Wildfires, Jacob Soboroff Says in New Book

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