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The government has introduced a plan allowing parents to use supermarket loyalty points and vouchers to purchase infant formula, aiming to make it more affordable amid rising prices. This initiative, supported by competition watchdog proposals, seeks to empower families to opt for more budget-friendly options, potentially saving them up to £500 annually.
A baby dressed in a grey sleepsuit being held in a woman's lap. The baby is holding the woman's index finger while drinking from a bottle
Credit: Co
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