Key Highlights
- Retailers which have pricing power, however, have a major advantage over their rivals.
- “The single most important decision in evaluating a business is pricing power.
- If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.
- And if you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business,” Warren Buffett said in an interview with the U. S.
- Financial Crisis Inquiry Commission.


