Key Highlights
- The Spanish-language network holds exclusive rights to telecast Spanish-language broadcasts of the event in the U. S.
- The company says it is seeing double the spend from advertisers when compared to the sales process behind the 2022 FIFA World Cup.
- Among the companies buying commercials are Anheuser-Busch, AT&T, Bank of America, The Coca Cola Company, Diageo, McDonald’s, Toyota, Volkswagen of America and Xfinity, a subsidiary of Comcast, NBCU’s corporate parent.
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- “The growth of soccer in the United States coupled with the domestic nature of the 2026 FIFA World Cup and rising demand for both live sports and Spanish language content has proved to be the winning formula for our company, as NBCUniversal sits in its strongest position ever this far out from a FIFA World Cup tournament,” says Peter Lazarus, executive vice president of NBC Sports & Olympics, Advertising and Partnerships.
